Reading Time: 1 min.

People carrying tracking devices (i.e., mobile phones) has enabled marketers to target ads by location.

There are two positions you can take regarding geotargeting:

A) It is relevant. You have a special offer for those people walking down Market Street in San Francisco.

B) It is irrelevant. You can target the entire world, it doesn’t matter.

As Ad-Tech professionals we do care about optimizing reach, that is, finding the optimal location to get better results.

Is it better to target the Ben & Jerry’s Urban Bourbon video ad when the user is 10 blocks or 5 blocks away from nearest the ice cream store?

Is our recruiting campaign working better in Ecuador or Malaysia?

leocelis

Hi! My name is Leo Celis. I’m an entrepreneur and Python developer specialized in Ad Tech and MarTech.

read more