Learnings are your best conversions
If you are spending money on ads, it feels fair to ask for results. You are giving away dollars; it makes sense that […]
When there is no data to analyze
I was retrieving post stats for a newly created Facebook page with the intention to find the most engaging post. There were no […]
What it takes to build a brand
IAB published a report about how to build a brand in today’s world. The no-brainer takeaway is that e-commerce dollars are winning. Long-live […]
Understanding Facebook Access Tokens
I wish there was a master key with access to all the data on Facebook; it will make the life of developers much […]
Python and Ad Tech
Python is the favorite programming language of the Ad Tech companies. It is mainly used for data analysis, and analyzing data is what […]
Browser Fingerprinting
It is a good thing that websites are given the option to refuse cookies. They can claim enabling cookies will provide you with […]
Email marketing and Machine Learning
We all hate spam, and we are gradually unsubscribing to the daily deals we once thought would be great to subscribe. We are […]
Optimize the top and the bottom of your funnel
There are two steps where you optimize your funnel: the beginning and the end. Yes, your funnel might be too long or leaking […]
Digital Marketing Agencies
Performance-driven, martech platform, dynamic bid/budget optimization, multi-channel support, LTV optimization, cross-platform/cross-channel/cross-device cohort analysis, experts at ROAS, full-service performance, Machine Learning data-driven automation (I […]
Brand and Performance are mixing together
Marketing gurus will tell you brand ads are not the same as directads. If you are running a brand ad, there is no […]