Overlapping Audiences
Let’s say you have Audience A “retro gamers” and Audience B ” Super Nintendo fans.” It is likely that people in B are […]
Spendthrift View
You’ve probably heard the phrase “you are wasting money on ads.” It is actually true. Not because you can’t get results from your […]
Facebook Automated Rules
If you are as obsessive as me, you are checking your Facebook campaign every hour (or every 15 mins, or even less!.) Because […]
Google Analytics Data Studio
Your dimensions and metrics are scattered across all the marketing tools you use (Google Analytics, Facebook Ads Manager, Mixpanel Reports, and so on.) […]
Ad Set level optimization in Facebook
Usually, you would prefer to optimize your Facebook campaigns at the ad level. To try different creatives, and see who the winner is. Ad […]
Time dimension analysis
After running your ad campaigns for a time, you will start collecting data. This data includes impressions, clicks, amount of people reached. This […]
How to think about budget (in direct marketing)
“My annual digital budget is 5 million.” This is the same to say “I can throw away 5 million this year.” Why? Because […]
Anomaly detection
Running ads in the digital world is far from perfect. It is much more reliable a billboard in the highway. Of course, you […]
Get the numbers right
Let’s say you own a pizza website. You have a database of regular customers. You trust Facebook enough to upload your database and […]
Support Hell
Unbounce probably spent millions building its A/B testing landing page software. It is fantastic you don’t have to develop your own, and you […]