View-through tracking
How to measure a brand’s awareness? Some advertisers will try to bend the concept to make it look similar to direct marketing. “If […]
Big data, Real-time, Machine Learning
In Ad Tech (as it is happening in other industries), we are dealing with three major technical challenges: 1) How to deal with […]
Chat beats Email
One of the top posts in the ad tech field is Neil Patel’s “How I Grew My Dying Facebook Traffic.” The article’s main […]
Agencies don’t innovate
To be more truthful with the statement: agencies never innovated. It is a business model problem. A flaw in their DNA. Traditional agencies […]
Mobile pages are slow
Simple pages (simple layout, no complex UI components, few images) load faster. It’s a no brainer that if you compress your images, you […]
Your clients can’t handle your performance
Major dips in performance are equally harmful as excessive growth. Your clients (or your own company) will question a performance decrease and will […]
Everyone is ignoring your ad
Same as everyone is ignoring your email, or your LinkedIn InMail, or your tweet. That’s not entirely true. A better statement is, “almost […]
Media analysts don’t know how to code
Empathy is in short supply between the engineering and the media buying teams. A developer would think that a business analyst doesn’t get […]
Keeping humans in the loop
One of the reasons why we humans are afraid of the uprising of the machines is that we don’t know what to expect. […]