Media analysts don’t know how to code
Reading Time: 2 mins. Empathy is in short supply between the engineering and the media buying teams. A developer would think that a business analyst doesn’t get […]
Keeping humans in the loop
Reading Time: 1 min. One of the reasons why we humans are afraid of the uprising of the machines is that we don’t know what to expect. […]
Tracking users is easy, but it is not cheap
Reading Time: 1 min. There are a docent of user tracking tools in the market: Branch.io, Oribi, Mixpanel, even Facebook (if you use their pixel.) In fact, […]
Skynet is stealing your ad money
Reading Time: 1 min. It’s not new news that bots are becoming more sophisticated, and acting like humans: filling up your landing page forms, clicking around and […]
Deadlines create technical debt
Reading Time: 2 mins. We were in the last stretch to ship a redesigned, reengineered, microservices-based analytics product. After a 6-months design phase, we were coding the […]
Client-side meta tags with React Helmet
Reading Time: 1 min. I was browsing the Demand Curve slack channels, and a common SEO-related problem came up: how do I get crawlers to index client-side […]
Choosing the right chart for your data
Reading Time: 1 min. Facebook Ads Reporting, Google Data Studio, or Knowi are great reporting tools. They offer flexible data connectors and pre-built templates. However, they are […]
A lightweight framework for software development
Reading Time: 1 min. You are probably familiar with agile methodologies, such as scrum, or the shortly popular XP programming, or even the formless Kanban. You’ve heard […]
Forward-thinking product roadmaps
Reading Time: 1 min. What do you do when you hit the end of your roadmap? If you know what your competitors are building, what’s next in […]