Built-in ROI
Ad Tech software projects have a more clear and direct way to measure ROI, compare to other types of software projects. They are […]
Ad Tech Partner Badges
If you are a marketing agency, you might dream to have that shiny Facebook Partner badge on your website. Or, if you have […]
Machine Learning for Advertisers
If you’ve heard about Machine Learning, you are probably thinking about Artificial Intelligence. You are not wrong. It is a subset that sounds […]
Deferred Deep Links
The Internet isn’t flat anymore (was it ever?). It is not an extensive network of interconnected websites, which Google can easily crawl and […]
Tracking is not evil
There has been an ongoing conversation about user’s privacy. Especially around tracking users actions. While it might feel wrong to track what the […]
My campaign is performing well
Compared to what? If your CPA is less than USD100, and people are interacting with your ads, and you don’t care what the […]
Without frequency, there is no fatigue
We often put too much attention on creating an ad that will be remembered. That it will be so different, so edgy, so […]
Lookalike Audience
The Humane Tech flagged Facebook’s lookalike audiences as a potential danger (as a fast car can be too.) Lookalike targeting, wielded with good […]
Time Well Spent
Watching Netflix, YouTube videos, scrolling through Facebook’s newsfeed, swiping through Pinterest’s pins, is what most people would consider a waste of time. What […]
Trolls
You might think they don’t exist. They are a myth, or only interested in attacking high-profile YouTubers. Far from the truth. In addition […]