Google Analytics Data Studio
Your dimensions and metrics are scattered across all the marketing tools you use (Google Analytics, Facebook Ads Manager, Mixpanel Reports, and so on.) […]
Ad Set level optimization in Facebook
Usually, you would prefer to optimize your Facebook campaigns at the ad level. To try different creatives, and see who the winner is. Ad […]
Time dimension analysis
After running your ad campaigns for a time, you will start collecting data. This data includes impressions, clicks, amount of people reached. This […]
How to think about budget (in direct marketing)
“My annual digital budget is 5 million.” This is the same to say “I can throw away 5 million this year.” Why? Because […]
Anomaly detection
Running ads in the digital world is far from perfect. It is much more reliable a billboard in the highway. Of course, you […]
Get the numbers right
Let’s say you own a pizza website. You have a database of regular customers. You trust Facebook enough to upload your database and […]
Support Hell
Unbounce probably spent millions building its A/B testing landing page software. It is fantastic you don’t have to develop your own, and you […]
Built-in ROI
Ad Tech software projects have a more clear and direct way to measure ROI, compare to other types of softwares. They are either […]
Ad Tech Partner Badges
If you are a marketing agency, you might dream to have that shiny Facebook Partner badge on your website. Or, if you have […]
Machine Learning for Advertisers
If you’ve heard about Machine Learning, you are probably thinking about Artificial Intelligence. You are not wrong. It is a subset that sounds […]