Posts by leocelis

Geotargeting

People carrying tracking devices (i.e., mobile phones) has enabled marketers to target ads by location. There are two positions you can take regarding […]

leocelis 01/07/19 Performance

Wants

Forget about use cases, user stories, 100 pages long product requirements. List your wants first. “I want more candidates from my recruiting campaigns.” […]

leocelis 01/06/19 Software design

Ada Lovelace

Ada Lovelace is known as the world’s first computer programmer. She took the Babbage’s Analytical Engine and wrote an algorithm to calculate Bernoulli […]

leocelis 01/05/19 Software design

Boundaries

All the analysis, predictions, recommendations and actions your campaign management system will take should be within boundaries. In most of the social media […]

leocelis 01/04/19 Software design

Volume

At any step in your funnel, volume is a tricky metric. Obviously, you need more impressions to get clicks because not all the […]

leocelis 01/02/19 Performance