Posts by leocelis

Fake websites, real money

Reading Time: 1 min. Before social media exists, advertisers used ad exchange networks to promote ads on different websites. Some of those websites are fake. A group […]

leocelis 03/11/19 Ad fraud

The new D2C era

Reading Time: 1 min. Online-first D2C brands are replacing big legacy brands. Madison Reed vs. L’Oréal. Adore me vs. Victoria’s Secret. Technology is allowing, at a relatively […]

leocelis 03/05/19 Market