Posts by leocelis

Desktop to Mobile

Users switching between multiple screens have made our lives as ad tech specialists very complicated. One typical case is: John Doe is a […]

leocelis 12/30/18 Tools

Fake Attention

When your company is advertising on Google is paying for attention. Since attention can be faked in the digital world, paying for bot-generated […]

leocelis 12/28/18 Ad Security

Duopoly

Duopoly is an economic term used when two companies own a majority of the market. If you look at last year’s digital spend […]

leocelis 12/27/18 Market

Socialbakers Tools

Socialbakers has been collecting a massive amount of social media data for the past years. They offer a free statistic tool that can […]

leocelis 12/26/18 Tools