Posts by leocelis


Reading Time: 1 min. Mautic is the only open source marketing tool that is available. That’s correct, the only one. It is hard to believe given that […]

leocelis 02/03/19 Tools reviews

Why Rocket Fuel failed

Reading Time: 1 min. Rocket Fuel once was one of the best performance marketing companies in the world. Its core story was “give us your ads dollars, […]

leocelis 02/01/19 Market

MailChimp API + Python

Reading Time: 1 min. There is no straightforward API integration. Yes, you can google “MailChimp API,” and you will find a nicely detailed API reference. And yes, […]

leocelis 01/30/19 Automation

Performance Marketing

Reading Time: 1 min. It is funny that marketers had to join the word performance with marketing. Like if marketing by definition was not about results. Instead […]

leocelis 01/28/19 Market

Facebook Ads Funnel

Reading Time: 2 mins. It probably doesn’t make sense to graph the Facebook Ads funnel. After all, you can’t change it: ads are shown, people are reached, […]

leocelis 01/26/19 Optimization