Posts in Market

The new D2C era

Reading Time: 1 min. Online-first D2C brands are replacing big legacy brands. Madison Reed vs. L’Oréal. Adore me vs. Victoria’s Secret. Technology is allowing, at a relatively […]

leocelis 03/05/19 Market

Digital Marketing Agencies

Reading Time: 1 min. Performance-driven, martech platform, dynamic bid/budget optimization, multi-channel support, LTV optimization, cross-platform/cross-channel/cross-device cohort analysis, experts at ROAS, full-service performance, Machine Learning data-driven automation (I […]

leocelis 02/11/19 Market

Why Rocket Fuel failed

Reading Time: 1 min. Rocket Fuel once was one of the best performance marketing companies in the world. Its core story was “give us your ads dollars, […]

leocelis 02/01/19 Market

Performance Marketing

Reading Time: 1 min. It is funny that marketers had to join the word performance with marketing. Like if marketing by definition was not about results. Instead […]

leocelis 01/28/19 Market