Ad Tech it’s not art. Ad Tech is what you need after you have created your art. Here is one example: My 3y old daughter made it. I’m sure parents between 30 and 40 would enjoy it as much as I do: Now, let’s say I want other parents to share this fantastic piece of art. I can create an ad and ask something like this: How can I know if parents shared it? How can I know which parents shared this art the most? The answer: Ad Tech. Fortunately, publishers like Facebook will provide this information. Whether a publisher provides this or not doesn’t matter, we would still need some Ad Tech to track results (shares, in this case) and find out what is the most engaged audience for your art.