Posts by leocelis

7 days using Oribi – Day 6

I’ve been running a Facebook campaign promoting two posts: Using AI to understand the customer journey Oribi Multi-touch Attribution Analysis I’m targeting people who already visited my blog (retargeting.) So I’m interested to see (beyond what Facebook Ads Manager tells […]

leocelis 03/23/19 Tools reviews

7 days using Oribi – Day 5

At this point, I feel like I’ve played enough with Oribi. Now I want to get real results. My blog’s goal is to get subscribers. The more I understand the why, how and when people become subscribers, the better experience […]

leocelis 03/22/19 Tools reviews

7 days using Oribi – Day 4

Today I’ve got an email with the subject “1 new insight” from Oribi. There were three useful things in it: 1) Most Active Visitors: one visitor from Uganda (organic) and another from Egypt (facebook) spent quite a bit of time […]

leocelis 03/21/19 Tools reviews

7 days using Oribi – Day 3

Attribution section will give you a report about how many touchpoints visitors are taken before converting. In my case, I’m interested in visits as touchpoints and how many visitors landed in the thank you page (after they’ve subscribed.) I’m starting […]

leocelis 03/20/19 Tools reviews

7 days using Oribi – Day 2

Every site has a funnel: the intended steps a visitor should take to produce business results for us. In my blog’s case is subscribers. Oribi has a feature called “Funnels.” You can create a two-step funnel, which is my case […]

leocelis 03/19/19 Tools reviews

PyMySQL: Python3 + MySQL

Sometimes you just want to build a simple prototype to read/store data. You don’t want to spend too much time designing the perfect Cassandra schema or writing a wrapper for Elasticsearch, so you default to the good old MySQL. It […]

leocelis 03/17/19 Software Development