Accurate Data
Is my data really accurate? The general wisdom goes: “the more accurate data we have, the better decisions we make.” I’ve heard founders questioning Google Analytics data accuracy. “Can I trust in Google numbers?” It is unlikely that Google Analytics and Mixpanel […]
Which channel is driving the most engaged visitors?
Context matters. People landing to your blog post about turtles are in a different mindset if they are coming from a Facebook Ad, a LinkedIn article, or have searched about “turtles”. They might belong to the same group: millennials between […]
Two types of advertising newbies
There are two types of newbies: the “It doesn’t work” and the “I know it all.” Both are equally dangerous when it comes to talking about channel results. The first group will tell you that they promoted a post, but […]