What is the best wine?
I often hear the phrase, “If I have more information, I can make better decisions.“ Technology has reached a point […]
Accurate Data
Is my data really accurate? The general wisdom goes: “the more accurate data we have, the better decisions we make.” […]
Which channel is driving the most engaged visitors?
Context matters. People landing to your blog post about turtles are in a different mindset if they are coming from […]
Two types of advertising newbies
There are two types of newbies: the “It doesn’t work” and the “I know it all.” Both are equally dangerous […]