Posts in Analytics

Accurate Data

Is my data really accurate? The general wisdom goes: “the more accurate data we have, the better decisions we make.” I’ve heard founders questioning Google Analytics data accuracy. “Can I trust in Google numbers?” It is unlikely that Google Analytics and Mixpanel […]

leocelis 07/19/22 Analytics

Two types of advertising newbies

There are two types of newbies: the “It doesn’t work” and the “I know it all.” Both are equally dangerous when it comes to talking about channel results. The first group will tell you that they promoted a post, but […]

leocelis 08/03/19 Analytics