Identity-based tracking
“Unlike Google Display ads which target people based on cookies, Facebook lets you define and reach the exact target audience you want.” Pitch from the Facebook business page. It is true. URL tags/Cookie-based tracking is old, inaccurate technology. Why? Let’s […]
The seven attribution models
Attribution models -attempt to- solve the following problem: which step (touchpoint) and channel get most of the credit for a sale? At first, it seems like a silly problem to solve, but it is not. Let’s say you are selling […]