Lead Scoring
Do you need a Lead Scoring system? I don’t know any popular lead scoring system. Some CRMs like Salesforce or Hubspot offer an off-the-shelf solution. When you read articles about how lead scoring should work, you get a bunch of techy buzzwords that sound good in theory […]
Identity-based tracking
“Unlike Google Display ads which target people based on cookies, Facebook lets you define and reach the exact target audience you want.” Pitch from the Facebook business page. It is true. URL tags/Cookie-based tracking is old, inaccurate technology. Why? Let’s […]
The seven attribution models
Attribution models -attempt to- solve the following problem: which step (touchpoint) and channel get most of the credit for a sale? At first, it seems like a silly problem to solve, but it is not. Let’s say you are selling […]