Lead Scoring
Do you need a Lead Scoring system? I don’t know any popular lead scoring system. Some CRMs like Salesforce or Hubspot offer an off-the-shelf solution. […]
Identity-based tracking
“Unlike Google Display ads which target people based on cookies, Facebook lets you define and reach the exact target audience […]
The seven attribution models
Attribution models -attempt to- solve the following problem: which step (touchpoint) and channel get most of the credit for a […]