Omnichannel Audience demographics analysis
Are the people who read your blog, the same who retweet your tweets or share your Facebook posts? Let’s find […]
Twitter Ads TV Targeting
It is not a surprise that TV and Twitter work well together. TV shows and movies have the power to […]
Facebook Custom Audiences based on Lead Forms
Finding similar people is one of the best targeting features Facebook has. If you have your customers emails, you can […]
Customer lifetime value is not a metric
Miscalculating your customer value can cost you a lot of money. If you are overoptimistic about how many repeat business […]
Audience quality
A big part of decreasing your acquisition costs depends on showing the right message (ad) to the right people (audience.) […]
Audience Optimal Size
Is it better to target a small group of people with an appealing, tailored, custom made message? Or targeting a […]
Organic competition
You shouldn’t worry too much about competitors capturing your audience’s attention with million-dollar budgets. Your real competition is organic. Pizzahut.com, […]