Omnichannel Audience demographics analysis
Are the people who read your blog, the same who retweet your tweets or share your Facebook posts? Let’s find out… Facebook Page Insights > People Your Followers Facebook Pixel > People Demographics Google Analytics > Audience Demographics Overview Twitter […]
Twitter Ads TV Targeting
It is not a surprise that TV and Twitter work well together. TV shows and movies have the power to engage people with a story, and Twitter real-time nature allows users to share thoughts and learn from other fans. Twitter […]
Facebook Custom Audiences based on Lead Forms
Finding similar people is one of the best targeting features Facebook has. If you have your customers emails, you can upload the list to Facebook, and it will find people who are similar to your them. If you are using […]
Customer lifetime value is not a metric
Miscalculating your customer value can cost you a lot of money. If you are overoptimistic about how many repeat business you can get from someone, you will be spending more budget that you want on acquiring that customer. I’ve made […]
Audience quality
A big part of decreasing your acquisition costs depends on showing the right message (ad) to the right people (audience.) Obviously, if you are showing a message to someone who doesn’t care at all about your company, she will not […]
Audience Optimal Size
Is it better to target a small group of people with an appealing, tailored, custom made message? Or targeting a large group with a generic message? If you are up to date with the modern marketing techniques, you might say […]
Organic competition
You shouldn’t worry too much about competitors capturing your audience’s attention with million-dollar budgets. Your real competition is organic. Pizzahut.com, when people are googling for pizza. Or your niece’s new little kitty in Facebook’s newsfeed. Channels like Facebook or Google […]