Posts in Audience

Omnichannel Audience demographics analysis

Are the people who read your blog, the same who retweet your tweets or share your Facebook posts? Let’s find out… Facebook Page Insights > People Your Followers Facebook Pixel > People Demographics Google Analytics > Audience Demographics Overview Twitter […]

leocelis 09/04/19 Audience

Twitter Ads TV Targeting

It is not a surprise that TV and Twitter work well together. TV shows and movies have the power to engage people with a story, and Twitter real-time nature allows users to share thoughts and learn from other fans. Twitter […]

leocelis 07/03/19 Audience

Customer lifetime value is not a metric

Miscalculating your customer value can cost you a lot of money. If you are overoptimistic about how many repeat business you can get from someone, you will be spending more budget that you want on acquiring that customer. I’ve made […]

leocelis 05/29/19 Audience

Audience quality

A big part of decreasing your acquisition costs depends on showing the right message (ad) to the right people (audience.) Obviously, if you are showing a message to someone who doesn’t care at all about your company, she will not […]

leocelis 01/13/19 Audience

Audience Optimal Size

Is it better to target a small group of people with an appealing, tailored, custom made message? Or targeting a large group with a generic message? If you are up to date with the modern marketing techniques, you might say […]

leocelis 01/12/19 Audience

Organic competition

You shouldn’t worry too much about competitors capturing your audience’s attention with million-dollar budgets. Your real competition is organic. Pizzahut.com, when people are googling for pizza. Or your niece’s new little kitty in Facebook’s newsfeed. Channels like Facebook or Google […]

leocelis 0 Comments 08/16/18 Audience