Brand Equity
I’ve had the chance to monitor ad campaigns for world-known brands like Visa and Mastercard. One thing that caught my […]
Brand Campaigns’ True Goal
For the past ten years or so, how you report brand campaign results did not change. Campaign name, flight time, […]
Why should you care about Branding?
Creating brand awareness is often seen as pointless vanity exercise. Simply put, branding is the sum of the experiences between […]