Posts in Branding

Brand Equity

I’ve had the chance to monitor ad campaigns for world-known brands like Visa and Mastercard. One thing that caught my attention is that they were all -or the majority- brand campaigns. Why would a top brand be more interested in awareness […]

leocelis 12/19/20 Branding

Brand Campaigns’ True Goal

In ten years, how you report brand campaigns didn’t change. Campaign name, flight time, budget, fees (10-15%?), how much money you will spend per day (pacing), what’s the audience, and what are the ads. How about the goals? If you […]

leocelis 01/27/20 Branding

Why should you care about Branding?

Creating brand awareness is often seen as pointless vanity exercise. Simply put, branding is the sum of the experiences between your brand and your customers. From the first time they visited your website, until the last contact with your support […]

leocelis 04/14/19 Branding