Posts in Branding

Brand Equity

I’ve had the chance to monitor ad campaigns for world-known brands like Visa and Mastercard. One thing that caught my attention is that they were all -or the majority- brand campaigns. Why would a top brand be more interested in awareness […]

leocelis 12/19/20 Branding

Brand Campaigns’ True Goal

For the past ten years or so, how you report brand campaign results did not change. Campaign name, flight time, budget, fees (10-15%?), how much money you are spending per day (pacing), what’s the audience, etc. How about the campaign goals? […]

leocelis 01/27/20 Branding

Why should you care about Branding?

Creating brand awareness is often seen as pointless vanity exercise. Simply put, branding is the sum of the experiences between your brand and your customers. From the first time they visited your website, until the last contact with your support […]

leocelis 04/14/19 Branding