ROI in AdTech/MarTech products
Technology doesn’t get any closer to money-generation than in the marketing/advertising industry. Back in 2007, I was building an ERP […]
Making money with Facebook Ads and Google AdSense
It is nearly impossible. The cost of driving traffic from a Facebook Ad is more expensive than the AdSense dollars […]
The Paid Engine of Growth
Eric Ries defined three different types of growth engines in his book The Lean Startup. Marketing gurus like Seth Godin […]
Facebook Audience Network Explained
When you run an ad on Facebook, the default channel is Facebook itself: users browsing through the newsfeed on their […]
How to structure an ad campaign management deal
If you are running campaigns for your clients (or yourself) before turning any ad live, you need to structure a […]
Growth marketers pain points
The term “growth” has been synonymous of marketing for the past few years. A growth marketer should take marketing to […]
About qualifying leads
In the B2B world, qualifying a lead has an essential role. Since you are not selling games or grooming products, […]
Choosing an agency with a stronger tech stack than yours
Why would you choose an agency that has not? The main reason you want to partner with an agency is […]
Business models for Ad Tech companies
There are two main axes when it comes to business models for ad tech companies: Transparency and Price. A company […]