ROI in AdTech/MarTech products
Technology doesn’t get any closer to money-generation than in the marketing/advertising industry. Back in 2007, I was building an ERP for a D2C client. The project was estimated in two years, with three engineers dedicated to it. The client asked […]
Making money with Facebook Ads and Google AdSense
It is nearly impossible. The cost of driving traffic from a Facebook Ad is more expensive than the AdSense dollars you can generate from it. Many variables should converge to achieve Facebook Ads/AdSense break-even: A Google Ads advertiser is targeting […]
The Paid Engine of Growth
Eric Ries defined three different types of growth engines in his book The Lean Startup. Marketing gurus like Seth Godin will tell you that the Viral Engine is the most critical one, that is, people spreading the word about you. […]
Facebook Audience Network Explained
When you run an ad on Facebook, the default channel is Facebook itself: users browsing through the newsfeed on their laptops, smartphones, or tablets. You are reaching people either using the Facebook app or on Facebook’s website. The Facebook product […]
How to structure an ad campaign management deal
If you are running campaigns for your clients (or yourself) before turning any ad live, you need to structure a deal. The primary information you need is the start date, end date, and total budget. From the entire budget and […]
Growth marketers pain points
The term “growth” has been synonymous of marketing for the past few years. A growth marketer should take marketing to the last mile: revenue and referrals (and more revenue.) That’s because traditionally, marketing meant branding, and it did not include […]
About qualifying leads
In the B2B world, qualifying a lead has an essential role. Since you are not selling games or grooming products, your potential prospects need to have some level of knowledge before they can value your product/service. Let’s say you are […]
Choosing an agency with a stronger tech stack than yours
Why would you choose an agency that has not? The main reason you want to partner with an agency is that they have something you don’t: Programmatic Facebook Ads integration, elastic users tracking system, cross-channel analysis. It is not enough […]
Business models for Ad Tech companies
There are two main axes when it comes to business models for ad tech companies: Transparency and Price. A company can be at the high end of the pricing, with zero transparency, or at the other end of the bridge, […]