Recommendations are predictions
Netflix is trying to predict what you will watch next. Amazon what you will buy. Facebook whom you would add […]
Cross-channel analytics doesn’t work for content
My blog has 350 posts. One of the most visited ones is about the MailChimp API. It is also one […]
Content shares
Shares is the single most valuable metric you can track. By looking at what your audience is sharing, you get […]
The Facebook Crawler
Title, description, and a thumbnail image: if you get these three things right, people will pay attention to what you […]
The best distribution channel for your content
Amazon, Google, and Facebook are spending millions on building the best content recommendation systems. Their assumption is that based on […]
Is context more important than content?
Context marketing is the most expensive form of marketing. Imagine that every time you write a blog, create an ad, […]
Is it better to write content or to pay for ads?
I don’t need to make a point that it is better to get free traffic from Google than paying Facebook […]