Posts in Content performance

Recommendations are predictions

Netflix is trying to predict what you will watch next. Amazon what you will buy. Facebook whom you would add next. Recommendations are predictions, and these predictions are key for increasing user engagement. There are two main approaches to recommendations: […]

leocelis 09/12/19 Content performance

Content shares

Shares is the single most valuable metric you can track. By looking at what your audience is sharing, you get two key insights: 1) who they are (those who spread the word) and 2) what content they are interested in. […]

leocelis 08/22/19 Content performance

The Facebook Crawler

Title, description, and a thumbnail image: if you get these three things right, people will pay attention to what you share on Facebook. Once you publish a link via a page post, the Facebook Crawler will scrap the page’s URL, […]

leocelis 08/12/19 Content performance