Posts in Coronavirus

COVID-19 is redefining Marketing

“As employees around the globe are working from home, this presents the perfect time to pull together the team virtually to redefine marketing goals.” The CMO’s viewpoint: Marketing during a pandemic is not business as usual It is not news […]

leocelis 05/10/20 Coronavirus

Facebook is tracking COVID-19

“Facebook Disease Prevention Maps are designed to help public health organizations close gaps in understanding where people live, how people are moving, and the state of their cellular connectivity, to improve the effectiveness of health campaigns and epidemic response.” Data […]

leocelis 04/28/20 Coronavirus

Coronavirus Ads

“This is a key time to focus on long-term brand building as opposed to short-term activations”  Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation In the past 90 days, “coronavirus” became the most searched keyword, […]

leocelis 04/24/20 Coronavirus

Coronavirus and Ad Tech

“(…) you can still roughly pay the same amount per click, but the cost per conversion has been going up for most industries.” What The Coronavirus (COVID-19) Means For Marketers The above quote from Neil Patel summarizes the impact of […]

leocelis 04/14/20 Coronavirus