COVID-19 is redefining Marketing
“As employees around the globe are working from home, this presents the perfect time to pull together the team virtually to redefine marketing goals.” The CMO’s viewpoint: Marketing during a pandemic is not business as usual It is not news […]
Privacy-Preserving Contact Tracing to stop Coronavirus
“Across the world, governments, and health authorities are working together to find solutions to the COVID‑19 pandemic, to protect people and get society back up and running.” Privacy-Preserving Contact Tracing To slow down COVID-19 spread and get things back to […]
Facebook is tracking COVID-19
“Facebook Disease Prevention Maps are designed to help public health organizations close gaps in understanding where people live, how people are moving, and the state of their cellular connectivity, to improve the effectiveness of health campaigns and epidemic response.” Data […]
Coronavirus Ads
“This is a key time to focus on long-term brand building as opposed to short-term activations” Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation In the past 90 days, “coronavirus” became the most searched keyword, […]
Coronavirus and Ad Tech
“(…) you can still roughly pay the same amount per click, but the cost per conversion has been going up for most industries.” What The Coronavirus (COVID-19) Means For Marketers The above quote from Neil Patel summarizes the impact of […]
5 tips for managing remote teams
COVID-19 exposed how unprepared we are to manage a global scale pandemic, and how advanced we are on keeping each other connected. I’ve been working remotely for about 15 years, and while my regular daily schedule wasn’t affected much, the […]