Creative Performance Dashboards are broken
A Creative Performance Dashboard will look good on your screen but usually won’t give you any meaningful or actionable insight. […]
Facebook Ad Formats
To this date, Facebook has 11 ad formats: Video: you can even use Augmented Reality to provide a personalized experience. […]
Without frequency, there is no fatigue
We often put too much attention on creating an ad that will be remembered. That it will be so different, […]