Creative Performance Dashboards are broken
A Creative Performance Dashboard will look good on your screen but usually won’t give you any meaningful or actionable insight. Let’s say you measure your campaign’s performance by leads. Did the first image perform better than the last one? Or […]
Facebook Ad Formats
To this date, Facebook has 11 ad formats: Video: you can even use Augmented Reality to provide a personalized experience. Image: works pretty well in combination with video ads. Collection: put your product catalog in front of the user. Carousel: […]
Without frequency, there is no fatigue
We often put too much attention on creating an ad that will be remembered. That it will be so different, so edgy, so original, that people will have no choice but by clicking on it. If you are -or have […]