Massive Data Migration Framework
Moving legacy data from a relational database to the cloud is becoming a common problem. Given that databases like MySQL degrade on performance as […]
How much control should you give agencies over your data?
“If you’re you’re getting something off the shelf, you’re also getting the same data set your competitors might be getting.” Erin Matts, North […]
Data lakes power UIs, not engineers
“Data (…) is typically stored in a distributed file store that can hold high volumes of large files in various formats. This kind […]
Use SimpleDB for your Saved Reports
AWS SimpleDB is perfect for creating indexes and save small objects. Since it’s a NoSQL database, you can save game sessions with different […]
Tracking users is easy, but it is not cheap
There are a docent of user tracking tools in the market: Branch.io, Oribi, Mixpanel, even Facebook (if you use their pixel.) In fact, […]
Turning Data into Decisions
How do you go from a Facebook ad stats to a campaign update decision? Once your engineering team did all the heavy lifting […]
AWS Data Transfer: an easy rule to save costs
Data storage has become so cheap that we don’t worry about how junk we are storing… until we get the first AWS bill […]
How to clean your data in 3 simple steps
As easy as it is to extract data from the web, there is a lot of noise out there. Data could be duplicated, […]
What is the future of the data platforms?
We are processing petabytes of data every day; only a few kilobytes are relevant. Storage is cheap, but processing is still expensive, especially […]
Why are dashboards confused with reports?
Everyone in the ad tech industry knows what a dashboard is. And everyone knows what a report is. And yet, I’ve seen both […]