View-through tracking
How to measure a brand’s awareness? Some advertisers will try to bend the concept to make it look similar to […]
Dimensions, Segmentation, Breakdowns
Each advertising channel has its terminology: they will refer to the same entity with different names. When you are pulling […]
The power user curve should smile you
You might not know how critical power users are for your company. If they leave, your business will suffer. Imagine […]
A better definition for Outbound and Inbound marketing
Why is Outbound marketing seen as the bad guy compared to Inbound? Is really Inbound marketing where you should spend […]
The top 8 MarTech terms you need to know
Automate your marketing with a DMH. Advertise via a DSP. Track user events in a DMP. Use a CDP to […]
Ad Tech Partner Badges
If you are a marketing agency, you might dream to have that shiny Facebook Partner badge on your website. Or, […]
Attribution window
Ad Tech is full of fancy terms and acronyms. Some are important, others are buzzwords. Attribution window is one of […]