Posts in Definitions

View-through tracking

How to measure a brand’s awareness? Some advertisers will try to bend the concept to make it look similar to direct marketing. “If […]

Each advertising channel has its terminology: they will refer to the same entity with different names. When you are pulling stats, you can […]

You might not know how critical power users are for your company. If they leave, your business will suffer. Imagine Twitter losing that […]

Why is Outbound marketing seen as the bad guy compared to Inbound? Is really Inbound marketing where you should spend all your budget? […]

Automate your marketing with a DMH. Advertise via a DSP. Track user events in a DMP. Use a CDP to track customers. Use […]

If you are a marketing agency, you might dream to have that shiny Facebook Partner badge on your website. Or, if you have […]

Ad Tech is full of fancy terms and acronyms. Some are important, others are buzzwords. Attribution window is one of those in the […]