View-through tracking
How to measure a brand’s awareness? Some advertisers will try to bend the concept to make it look similar to direct marketing. “If I spend 100k in a brand ad, I would expect some results along the funnel.” Others will […]
Dimensions, Segmentation, Breakdowns
Each advertising channel has its terminology: they will refer to the same entity with different names. When you are pulling stats, you can group them by a specific category: age, gender, device, location. Google calls these dimensions, Twitter segmentation, and […]
The power user curve should smile you
You might not know how critical power users are for your company. If they leave, your business will suffer. Imagine Twitter losing that -small- percentage of users tweeting every single hour, attracting and engaging other users. How do you identify […]
A better definition for Outbound and Inbound marketing
Why is Outbound marketing seen as the bad guy compared to Inbound? Is really Inbound marketing where you should spend all your budget? I’ve read multiple definitions about both terms and seems to me that Outbound is a victim of […]
The top 8 MarTech terms you need to know
Automate your marketing with a DMH. Advertise via a DSP. Track user events in a DMP. Use a CDP to track customers. Use a BI to learn from your data. Improve the user experience with a DAS. Expand to multiple […]
Ad Tech Partner Badges
If you are a marketing agency, you might dream to have that shiny Facebook Partner badge on your website. Or, if you have an in-house marketing team, you might think you don’t need it. There is another aspect to winning […]
Attribution window
Ad Tech is full of fancy terms and acronyms. Some are important, others are buzzwords. Attribution window is one of those in the important category. Let’s say you are reading TechCrunch while commuting to work. You see an ad about […]