Posts in Facebook Ads

Targeted Ads are not for C-Level executives

C-level executives are not immune to Targeted Ads. It is fundamentally wrong to think that executives won’t click on targeted ads or […]

For about 3 years, I ran Facebook Ads for small local businesses. I then joined a San Francisco-based startup as […]

One of the most powerful features in the Facebook Ads platform is the ability to target similar people. The question […]

Facebook gives you 4 platforms where you can run your ad: Facebook (of course), Instagram, Messenger, and Audience Network. By […]

There is only one audience more valuable than your current customer: people sharing your content. They might be your customers, […]

Facebook Ads Manager offers you so many ways to optimize your ads, so many ways to visualize the data, that […]

You can divide audiences into two groups: prospecting and retargeting. Prospecting: Interests: use the Facebook Graph to target people by […]

Or rather, the attention cost. If Facebook has printed your ad 1,000 times and it cost you $10, it doesn’t […]

How do you know what the right audience is? This question is probably one of the most important in marketing. […]

If you are spending money on ads, it feels fair to ask for results. You are giving away dollars; it […]