Key takeaways after working with FB Ads for ten years
For about 3 years, I ran Facebook Ads for small local businesses. I then joined a San Francisco-based startup as one of the […]
Seed Audience Quality
One of the most powerful features in the Facebook Ads platform is the ability to target similar people. The question is: similar to […]
When to remove a platform from your Facebook campaign
Facebook gives you 4 platforms where you can run your ad: Facebook (of course), Instagram, Messenger, and Audience Network. By default, you will […]
Optimizing Facebook Ads for sharing
There is only one audience more valuable than your current customer: people sharing your content. They might be your customers, or not, but […]
A no-so quick guide on how to optimize Facebook Ads
Facebook Ads Manager offers you so many ways to optimize your ads, so many ways to visualize the data, that it might feel […]
How to design Audiences for Facebook Ads
You can divide audiences into two groups: prospecting and retargeting. Prospecting: Interests: use the Facebook Graph to target people by common interests related […]
The cost of reaching people
Or rather, the attention cost. If Facebook has printed your ad 1,000 times and it cost you $10, it doesn’t mean anything from […]
Facebook Custom Audience Pixel
How do you know what the right audience is? This question is probably one of the most important in marketing. Target the wrong […]
Learnings are your best conversions
If you are spending money on ads, it feels fair to ask for results. You are giving away dollars; it makes sense that […]
3 Ways to leverage Facebook viral engine
What is better than getting 1 click for $1? Getting 2 clicks for $1. Marketers often forget the true viral force behind Facebook: […]