Performance forecast vs. actual performance
“(…) you can drill down into discrepancies between forecast and actual performance at the keyword level to get a better look at why […]
A
My Machine Learning-powered subject analyzer told me that you would open this post. Was it right? The main challenge with building subject analyzers […]
Machine Learning: What is it and why it matters for Ad Tech/MarTech?
Machine learning is a branch of Artificial Intelligence. It is based on the principle that programs can learn from data and act on […]
Email marketing and Machine Learning
We all hate spam, and we are gradually unsubscribing to the daily deals we once thought would be great to subscribe. We are […]
Correlation Matrix
Every day, you are spending money on ads. A platform like Facebook will tell you how many impressions you’ve got. The more your […]
Automated Insights
“People who use iPhone spend 50% more time in your app compared to all the users.” As simple as the above statement might […]
Predict anything
It doesn’t take a 50 engineers team and a 1M lines of code project to predict anything these days. new_pred = regressor.predict(new_dataset) Just […]