Night of the consumers
Consumers are zombies. That’s the central theme in the game “Night of the consumers.” It is a scary time for people in the […]
Cookie-based targeting is dead
“Almost nobody came bragging to AdExchanger about their just-launched fingerprinting-based identity solution.” A Simple Question No One In Ad Tech Will Answer It […]
The end of the ad tech
If you use a plugin like Ghostery and go to NYTimes, you will find up to 25 trackers. If you block them, you […]
The fall of the in-house media teams
The main threat to agencies is not a competition, its their client. The lack of transparency, which translates to “we can do this […]
Vertical Ad Agencies
With the end of the cookies era and the consolidation of horizontal ad platforms such as Google and Facebook, agencies will have to […]
Zero-party data
The reason why cookies worked so well is that the user didn’t have to do anything. Just go to a website, log into […]
Nestlé’s solution to agencies transparency problem
About five years ago, brands produced cost per like competitions for agencies. Whoever gets the lowest cost per like, highest CTR and volume, […]
Agencies don’t innovate
To be more truthful with the statement: agencies never innovated. It is a business model problem. A flaw in their DNA. Traditional agencies […]
Most influential domains in Ad Tech / MarTech
There aren’t many sites talking about all things Ad Tech/MarTech. If you search for news, the top sites are The Ad Tech Daily […]