Upgrade or die: An Ad tech agency strategy for 2021
If you are running an Ad Tech agency, you are in an “upgrade or die” situation. The Ad Tech industry is undergoing major […]
Open Graph Authenticated identity and Declarative consumer interests
This sentence is dated back to 2010, and it is a complete BS. If you want to translate this title to today’s standards, […]
Night of the consumers
Consumers are zombies. That’s the central theme in the game “Night of the consumers.” It is a scary time for people in the […]
Cookie-based targeting is dead
“Almost nobody came bragging to AdExchanger about their just-launched fingerprinting-based identity solution.” A Simple Question No One In Ad Tech Will Answer It […]
The end of the ad tech
If you use a plugin like Ghostery and go to NYTimes, you will find up to 25 trackers. If you block them, you […]
The fall of the in-house media teams
The main threat to agencies is not a competition, its their client. The lack of transparency, which translates to “we can do this […]
Vertical Ad Agencies
With the end of the cookies era and the consolidation of horizontal ad platforms such as Google and Facebook, agencies will have to […]