Posts in Market

Performance Marketing

It is funny that marketers had to join the word performance with marketing. Like if marketing by definition was not about results. Instead of blindly spend all your money on TV commercials, in performance marketing you pay for results (impressions, […]

leocelis 01/28/19 Market

The future of MarTech

Cloud, Cross-channel, A.I. The truth is technology is moving way faster than marketing. We still see cold spam emails when we have dynamic remarketing. We still see marketers spending millions of dollars in generic non-specific Super Bowl ads when we […]

leocelis 12/31/18 Market

Duopoly

Duopoly is an economic term used when two companies own a majority of the market. If you look at last year’s digital spend stats, those two companies were Facebook and Google. If your company is running ads, chances are they […]

leocelis 12/27/18 Market

Facebook Ads more transparent

Have you ever wanted to see the Ads your competitors are running on Facebook? On April 6th, 2018, Facebook decided to make this dream come true for marketers. Setting political reasons aside, I don’t see why this is useful for […]

leocelis 0 Comments 07/11/18 Market

#adtech

Would you trust your advertising agency if they don’t know about GDPR? Would you see more valuable a software engineer who knows about microservices and machine learning? It is not enough to be an expert in your field anymore; you […]

leocelis 0 Comments 05/24/18 Market

Pony Express

Users can be very specific when they look for something. If you were back in 1860 and looked for a job, your main option was to buy the newspaper, and browse through job ads like this one: (which, btw, it […]

leocelis 0 Comments 04/02/18 Market