Ads and Emails
“Email is not a messaging protocol. It’s a todo list. Or rather, my inbox is a todo list, and Email is the way […]
Creative control
If you are working with a growth agency, not giving them creative control in your ad campaigns is a recipe for failure. And […]
Campaign Naming Conventions
There is one thing that all the ads management platforms are bad at: naming campaigns. There is no naming recommendations, and they pretty […]
Seed Audience Quality
One of the most powerful features in the Facebook Ads platform is the ability to target similar people. The question is: similar to […]
Optimized impressions are expensive
Optimized CPM (or oCPM) was (or still is?) a type of bidding strategy Facebook made available circa 2014. It is an optimized version of […]
Creative Performance Dashboards are broken
A Creative Performance Dashboard will look good on your screen but usually won’t give you any meaningful or actionable insight. Let’s say you […]
Mobile pages are slow
Simple pages (simple layout, no complex UI components, few images) load faster. It’s a no brainer that if you compress your images, you […]
Your clients can’t handle your performance
Major dips in performance are equally harmful as excessive growth. Your clients (or your own company) will question a performance decrease and will […]
Everyone is ignoring your ad
Same as everyone is ignoring your email, or your LinkedIn InMail, or your tweet. That’s not entirely true. A better statement is, “almost […]
About refreshing ads
Some platforms give you the possibility to refresh your ads. Refreshing an ad means you are pausing an existing ad, cloning it and […]