Targeted Ads
In today’s ad tech world, Targeted Ads can help to save a country’s economy. They can also risk users’ privacy: the more […]
Social software and Privacy issues
Social software (like Facebook or LinkedIn) has a data privacy issue as its core: they save a user’s personal information […]
SPARROW vs. TURTLEDOVE
“The major change Google proposed with TURTLEDOVE is that all the logic and decisioning power that is built into RTB […]
GDPR on hold
“(…) then is the GDPR just a kind of collective hallucination?” Dr. Johnny Ryan – Adtech scores a pandemic pause […]
Ad blockers are sad
Two of my friends told me that my blog was broken. They tried it in their browsers, and the stylesheet […]
Mouseflow GDPR and CCPA compliant
“Stop guessing where your visitors struggle. Mouseflow records frustrated users, JavaScript errors, friction, and much more.” Mouseflow Mouseflow can’t measure human frustration, […]
Zero-party data
The reason why cookies worked so well is that the user didn’t have to do anything. Just go to a […]
First-party and Third-party pixels
Put it simply, a pixel is a line of JavaScript code making a server-side call (or an old school img […]
Nobody likes you? Hire a click farm.
Let’s say Skechers is launching a new memory foam waterproof sneaker. They decide to create a new Facebook Page to […]
An Ad Tech Christmas Miracle
Would we get to a point where you can offer your product/service/art online, and there will be an Ad Tech […]