Posts in Privacy

Targeted Ads

In today’s ad tech world, Targeted Ads can help to save a country’s economy. They can also risk users’ privacy: the more personal data the media platform collects, the better your ads will perform. This doesn’t mean the users are open to […]

leocelis 12/26/20 Privacy

Social software and Privacy issues

Social software (like Facebook or LinkedIn) has a data privacy issue as its core: they save a user’s personal information and social graph, but accessing them is a privacy breach. Like a bank’s safe box: they are granted -by users- […]

leocelis 09/02/20 Privacy

SPARROW vs. TURTLEDOVE

“The major change Google proposed with TURTLEDOVE is that all the logic and decisioning power that is built into RTB auctions would happen inside the browser(…)” Criteo’s SPARROW Proposal Marks Ad Tech’s Venture Into Privacy Sandboxes And W3C Google’s Privacy […]

leocelis 05/22/20 Privacy

GDPR on hold

“(…) then is the GDPR just a kind of collective hallucination?” Dr. Johnny Ryan – Adtech scores a pandemic pause from UK privacy oversight. I don’t think this is an “unexpected upside” as TechCrunch put it. Instead, it is a […]

leocelis 05/19/20 Privacy

Ad blockers are sad

Two of my friends told me that my blog was broken. They tried it in their browsers, and the stylesheet files didn’t load. It was interesting because I didn’t install any new WordPress plugin, or tracking tool. My first reaction […]

leocelis 04/16/20 Privacy

Mouseflow GDPR and CCPA compliant

“Stop guessing where your visitors struggle. Mouseflow records frustrated users, JavaScript errors, friction, and much more.” Mouseflow Mouseflow can’t measure human frustration, but it does a great job recording users’ interactions with your website/application. It took me less than five minutes to […]

leocelis 03/16/20 Privacy Product

Zero-party data

The reason why cookies worked so well is that the user didn’t have to do anything. Just go to a website, log into a social network, and your actions will be automatically tracked. The ultimate solution for this post-cookies demolition […]

leocelis 01/23/20 Market Privacy

First-party and Third-party pixels

Put it simply, a pixel is a line of JavaScript code making a server-side call (or an old school img tag, in the case the browser doesn’t have JavaScript enabled… very doubtful.) First-party pixels belong to the same website (or […]

leocelis 03/04/19 Privacy

Nobody likes you? Hire a click farm.

Let’s say Skechers is launching a new memory foam waterproof sneaker. They decide to create a new Facebook Page to promote the shoe. Once they publish the page, it will have 0 likes. If you are a fan like me, […]

leocelis 12/29/18 Privacy

An Ad Tech Christmas Miracle

Would we get to a point where you can offer your product/service/art online, and there will be an Ad Tech miraculous tool that will find the minimum viable market for you to make a living, generate many creatives, run ads […]

leocelis 12/24/18 Privacy