SPARROW vs. TURTLEDOVE
“The major change Google proposed with TURTLEDOVE is that all the logic and decisioning power that is built into RTB auctions would happen […]
GDPR on hold
“(…) then is the GDPR just a kind of collective hallucination?” Dr. Johnny Ryan – Adtech scores a pandemic pause from UK privacy […]
Ad blockers are sad
Two of my friends told me that my blog was broken. They tried it in their browsers, and the stylesheet files didn’t load. […]
Mouseflow GDPR and CCPA compliant
“Stop guessing where your visitors struggle. Mouseflow records frustrated users, JavaScript errors, friction, and much more.” Mouseflow Mouseflow can’t measure human frustration, but it does […]
Zero-party data
The reason why cookies worked so well is that the user didn’t have to do anything. Just go to a website, log into […]
First-party and Third-party pixels
Put it simply, a pixel is a line of JavaScript code making a server-side call (or an old school img tag, in the […]
Nobody likes you? Hire a click farm.
Let’s say Skechers is launching a new memory foam waterproof sneaker. They decide to create a new Facebook Page to promote the shoe. […]
An Ad Tech Christmas Miracle
Would we get to a point where you can offer your product/service/art online, and there will be an Ad Tech miraculous tool that […]
Time Well Spent
Watching Netflix, YouTube videos, scrolling through Facebook’s newsfeed, swiping through Pinterest’s pins, is what most people would consider a waste of time. What […]
Big agencies are gambling
Big agencies own big accounts. BBDO has FedEx, and Havas has IBM. Because they are big, they are often behind ad technologies. To […]