Users Champion
A developer wants to learn new technologies and solve a technically challenging problem. A product manager wants to build something unique. A founder […]
Machine Learning Use Cases in Ad Tech
I’m often amused when I read the ad tech companies’ websites and see how they confused traditional programming with machine learning. There is […]
Features prioritization based on ROI
Building new products, at its core, is to produce more outputs with the same inputs. To do the same, but faster. If you […]
There ain’t no such thing as a free feature
It is tempting to ask engineers more than it was estimated for. “While you are at this, why don’t you add this too?” […]
A simple PRD template
Most of the product teams heavily rely on “User stories” to describe features. The problem with user stories is that 1) they don’t […]
Analytics Dashboard Guidelines
For more than a decade, I’ve been building ad analytics dashboards for big brands like American Express or Uber. No matter what was […]
Mouseflow GDPR and CCPA compliant
“Stop guessing where your visitors struggle. Mouseflow records frustrated users, JavaScript errors, friction, and much more.” Mouseflow Mouseflow can’t measure human frustration, but it does […]