Machine Learning Use Cases in Ad Tech
I’m often amused when I read the ad tech companies’ websites and see how they confused traditional programming with machine learning. There is […]
Features prioritization based on ROI
Building new products, at its core, is to produce more outputs with the same inputs. To do the same, but faster. If you […]
There ain’t no such thing as a free feature
It is tempting to ask engineers more than it was estimated for. “While you are at this, why don’t you add this too?” […]
A simple PRD template
Most of the product teams heavily rely on “User stories” to describe features. The problem with user stories is that 1) they don’t […]
Analytics Dashboard Guidelines
For more than a decade, I’ve been building ad analytics dashboards for big brands like American Express or Uber. No matter what was […]
Mouseflow GDPR and CCPA compliant
“Stop guessing where your visitors struggle. Mouseflow records frustrated users, JavaScript errors, friction, and much more.” Mouseflow Mouseflow can’t measure human frustration, but it does […]
Micro-interactions
The user’s journey can extend beyond multiple screens. Each screen is composed of various steps or also called micro-interactions. The most common ones […]
Ads are not stocks
Instead of owning a share in a company, you own -temporarily- a share of someone’s attention. Their performance fluctuates throughout the day. Ads […]
Seed Audience Quality
One of the most powerful features in the Facebook Ads platform is the ability to target similar people. The question is: similar to […]
The ad tech companies stopped innovating
If you go to the Product Hunt advertising and marketing categories, you will find the top 10 most upvoted products are far from revolutionary. Even […]