Analytics Dashboard Guidelines
For more than a decade, I’ve been building ad analytics dashboards for big brands like American Express or Uber. No matter what was […]
Mouseflow GDPR and CCPA compliant
“Stop guessing where your visitors struggle. Mouseflow records frustrated users, JavaScript errors, friction, and much more.” Mouseflow Mouseflow can’t measure human frustration, but it does […]
Micro-interactions
The user’s journey can extend beyond multiple screens. Each screen is composed of various steps or also called micro-interactions. The most common ones […]
Ads are not stocks
Instead of owning a share in a company, you own -temporarily- a share of someone’s attention. Their performance fluctuates throughout the day. Ads […]
Seed Audience Quality
One of the most powerful features in the Facebook Ads platform is the ability to target similar people. The question is: similar to […]
The ad tech companies stopped innovating
If you go to the Product Hunt advertising and marketing categories, you will find the top 10 most upvoted products are far from revolutionary. Even […]
Keeping humans in the loop
One of the reasons why we humans are afraid of the uprising of the machines is that we don’t know what to expect. […]
Choosing the right chart for your data
Facebook Ads Reporting, Google Data Studio, or Knowi are great reporting tools. They offer flexible data connectors and pre-built templates. However, they are […]
Forward-thinking product roadmaps
What do you do when you hit the end of your roadmap? If you know what your competitors are building, what’s next in […]
Getting ahead of the ad channels’ roadmaps
If you’ve built a sophisticated ad set level budget optimizing tool, I bet you weren’t happy when Facebook launched the campaign budget optimization. […]