What is your tech stack?
“in programming, the stack refers to a “last in, first out” data structure – you can think of it as a collection of […]
Data lakes power UIs, not engineers
“Data (…) is typically stored in a distributed file store that can hold high volumes of large files in various formats. This kind […]
Most valuable code
Software is made of building blocks: either an inspired engineer wrote a rules-based engine from scratch, re-used an existing library, or connected and […]
The schemaless myth
Each advertising channel has a data model. They all seem to share the “campaign > ad group > ad” hierarchy, but the attributes […]
Use SimpleDB for your Saved Reports
AWS SimpleDB is perfect for creating indexes and save small objects. Since it’s a NoSQL database, you can save game sessions with different […]
Big data, Real-time, Machine Learning
In Ad Tech (as it is happening in other industries), we are dealing with three major technical challenges: 1) How to deal with […]
Moving fast vs. Future-proof
If you are using 90% of your engineering capacity fixing bugs, it is tempting to think that you need to throw away your […]
Entities in a cross-channel analytics platform
Indivisible, identifiable, real or abstract, globally unique objects are called entities in the data modeling reign. If you plan to store them in […]
Where is your advertising server?
Unless you are OpenX or DoubleClick, you don’t own the ad servers. You are using third-party servers from channels like Facebook or Google. […]
Temporarily good
After working for more than ten years with PHP, an Ad tech company hired me to build a Facebook Ads Management platform with […]