Next-gen Software Architecture
I went through different system architectures during my life as a programmer. From the single-file C64 programs to the multiple […]
Tech Specs
Why do you need a tech spec? If founders need to choose between drawing boxes and writing code, the latter […]
Integration design in a serverless world
My first program was a PRG file with BASIC code, stored in a magnetic cassette. Using a datasette, the program […]
What is your tech stack?
“in programming, the stack refers to a “last in, first out” data structure – you can think of it as […]
Data lakes power UIs, not engineers
“Data (…) is typically stored in a distributed file store that can hold high volumes of large files in various […]
Most valuable code
Software is made of building blocks: either an inspired engineer wrote a rules-based engine from scratch, re-used an existing library, […]
The schemaless myth
Each advertising channel has a data model. They all seem to share the “campaign > ad group > ad” hierarchy, […]
Use SimpleDB for your Saved Reports
AWS SimpleDB is perfect for creating indexes and save small objects. Since it’s a NoSQL database, you can save game […]
Big data, Real-time, Machine Learning
In Ad Tech (as it is happening in other industries), we are dealing with three major technical challenges: 1) How […]
Moving fast vs. Future-proof
If you are using 90% of your engineering capacity fixing bugs, it is tempting to think that you need to […]