Posts in Software Architecture

Tech Specs

Why do you need a tech spec? If founders need to choose between drawing boxes and writing code, the latter […]

My first program was a PRG file with BASIC code, stored in a magnetic cassette. Using a datasette, the program […]

“in programming, the stack refers to a “last in, first out” data structure – you can think of it as […]

“Data (…) is typically stored in a distributed file store that can hold high volumes of large files in various […]

Software is made of building blocks: either an inspired engineer wrote a rules-based engine from scratch, re-used an existing library, […]

Each advertising channel has a data model. They all seem to share the “campaign > ad group > ad” hierarchy, […]

AWS SimpleDB is perfect for creating indexes and save small objects. Since it’s a NoSQL database, you can save game […]

In Ad Tech (as it is happening in other industries), we are dealing with three major technical challenges: 1) How […]

If you are using 90% of your engineering capacity fixing bugs, it is tempting to think that you need to […]

Indivisible, identifiable, real or abstract, globally unique objects are called entities in the data modeling reign. If you plan to […]