Posts in Tools reviews

2-Factor phone number validation

Twilio is a cool service for programmatic communication (chat, voice, video, and email.) It also provides a phone verification API that can help you to validate leads coming through your landing pages. The process is simple: the user provides a phone number, […]

leocelis 11/07/20 Tools reviews

The numbers behind Live Chat Support tools

Intercom is the most expensive chat support solution. It costs $39/mo. Other solutions like Casengo (€29/mo), GoSquare ($49/mo), Freshchat ($19/mo.), HelpCrunch ($15/mo.), and Olark (also $15/mo.) are good options but might not be as feature-rich as Intercom. I couldn’t find […]

leocelis 10/24/20 Tools reviews

Ads Data Integration Tools

The best ads channel integration tools in the market are not in the market: small to mid-size advertising agencies who built their own data platforms (Nanigans or Social Code are examples) They usually start early, when the Ads APIs are […]

leocelis 09/12/20 Tools reviews

Salesforce and Ad Agencies

You might think that most of the agencies lack the operating system to run a tech stack effectively, but you’d be surprised about how many SaaS solutions they had to orchestrate, including Salesforce. The main module they use is “Deals.” […]

leocelis 06/27/20 Tools reviews

SmartyAds UI review

SmartyAds has all the right buzzwords in their marketing copy that you would expect from a DSP: omnichannel, real-time, full-stack programmatic infrastructure, AI-powered, human-viewable traffic, advanced tracking. I went ahead and registered on the platform. What I liked about the […]

leocelis 05/17/20 Tools reviews


“Why aren’t TV ads ever interesting and not clickable?” Our Story, IntapTV is trying to breach the gap between “Internet ads” and “TV ads.” The goal is a viewer can “tap” on a TV ad, and she will be […]

leocelis 05/04/20 Tools reviews

Chat beats Email

One of the top posts in the ad tech field is Neil Patel’s “How I Grew My Dying Facebook Traffic.” The article’s main takeaway is that Facebook Messenger has a 50-80% open rate vs. a 5-20% open rate you can […]

leocelis 10/30/19 Tools reviews

Marketing Budget Calculator

When I was running a FB Ad leads campaign for Found I was very anxious about how much acquiring a customer would cost me. I was targeting Silicon Valley CTOs, who wanted to try a new AI-powered software engineer recommendations […]

leocelis 09/02/19 Tools reviews

Tracking solutions

The tracking solutions landscape is a bit cumbersome. Let’s simplify it by saying that all the solutions have something one thing in common: they track users. Why would you be interested in tracking your users? It depends. If you have […]

leocelis 07/07/19 Tools reviews