Posts in Tools reviews

7 days using Oribi – Day 3

Attribution section will give you a report about how many touchpoints visitors are taken before converting. In my case, I’m interested in visits as touchpoints and how many visitors landed in the thank you page (after they’ve subscribed.) I’m starting […]

leocelis 03/20/19 Tools reviews

7 days using Oribi – Day 2

Every site has a funnel: the intended steps a visitor should take to produce business results for us. In my blog’s case is subscribers. Oribi has a feature called “Funnels.” You can create a two-step funnel, which is my case […]

leocelis 03/19/19 Tools reviews

Most retweeted tweets

Content that spreads win. You can pay Google and Facebook as much as you want, but if people are not interested in sharing your content, you are paying the highest possible click, the one that gets you only one visit. […]

leocelis 03/14/19 Tools reviews

Neil Patel’s Ubersuggest

A friend of mine, who is an SEO expert, recommended me to try Ubersuggest. I was looking for a tool that can help me to understand the progress that I’m making with my blog. Ubersuggest is amazing. You just type […]

leocelis 03/13/19 Tools reviews

First experience using Mixpanel

As with any other analytics tool, the first step you need to take after signing up is to place a pixel. One thing I really liked is that they tracking implementations for different languages. If you want to send back-end […]

leocelis 03/12/19 Tools reviews

Marketing Mix Modeling

MMM is a tool to predict results. It uses regression models to forecast sales, volume, and ROI. The dependent variables (the ones we want to predict) are clear: sales volume and value. The independent variables, not so much. They are […]

leocelis 03/07/19 Tools reviews

Oribi Multi-touch Attribution Analysis

My interpretation of Oribi’s mission is to build a more accessible, fast and user-friendly version of the well-positioned Google Analytics. What I like most about the app, is they are putting a strong emphasis on analyzing customer experience. They do […]

leocelis 03/06/19 Tools reviews

Growth Tech Stack

How complex is to set up a tech stack for growing a product? It is very complex. The core growth strategy is simple: 1) Acquire users 2) Engage them 3) Monetize them 4) Facilitate word of mouth 5) Use insight […]

leocelis 03/03/19 Tools reviews


When you enter a website, how many companies are tracking you? It looks like in my blog two companies are: Google and Facebook. Ghostery is a browser extension that will not only tell you which companies are collecting data about […]

leocelis 03/02/19 Tools reviews