Posts in Tools reviews

Oribi Analytics

The first thing that stands up in Oribi is its wizard. Aimed to be a friendly event analytics platform, they put a lot of thoughts on how to make the setup as simple and fun as possible. As for any […]

leocelis 02/23/19 Tools reviews


Mautic is the only open source marketing tool that is available. That’s correct, the only one. It is hard to believe given that the digital marketing landscape is full of challenges. When I first tried it my first reaction was: […]

leocelis 02/03/19 Tools reviews

Integration and Automation solutions

New products usually don’t get their story right. With the story, I mean how they communicate what they’ve built. That’s why early adopters like you and me, must look beyond their marketing, and focus on the features. Zapier is a […]

leocelis 02/02/19 Tools reviews

Choosing an Ad Analytics Software

A startup in stealth mode with no clients doesn’t need an ad analytics software. If it is a B2B companies with a few clients, with no intention to scale fast, it doesn’t need an ad analytics engine either. That’s why […]

leocelis 01/08/19 Tools reviews

Desktop to Mobile

Users switching between multiple screens have made our lives as ad tech specialists very complicated. One typical case is: John Doe is a CTO working on his laptop. He decides to check his Facebook newsfeed. John sees an Ad about […]

leocelis 12/30/18 Tools reviews

Socialbakers Tools

Socialbakers has been collecting a massive amount of social media data for the past years. They offer a free statistic tool that can tell you who has more fans on Facebook or who got more video views on YouTube. They […]

leocelis 12/26/18 Tools reviews

Google Analytics Data Studio

Your dimensions and metrics are scattered across all the marketing tools you use (Google Analytics, Facebook Ads Manager, Mixpanel Reports, and so on.) How do you consolidate all the data to extract meaningful answers? The intuitive -and outdated- answer is […]

leocelis 0 Comments 11/11/18 Tools reviews