Running ads to solve climate change
“What if we invest in social ads and run them all over the world (…)?” Nina Bohush, Head of PR at Epom. We are all familiar with the message amplification power the ad tech tools have. Pick any subject, spend […]
Your attention is the new economy’s currency
This first paragraph is consuming one of your most valuable and scarce resources: your attention. Why is human attention so important? Why is so valuable? With so many exciting contents to consume, attention has become a scarce commodity. Do you […]
Facebook Ad Library
It doesn’t sound like something important, but the Facebook Ad Library is a big step forward in the advertising transparency era. Facebook is exposing all the active and inactive ads that are being run across all its products (Instagram, Audience […]