Leo Celis Blog

Fake Attention

When your company is advertising on Google, it is paying for attention. Since attention can be faked in the digital […]

Duopoly is an economic term used when two companies own a majority of the market. If you look at last […]

Socialbakers has been collecting a massive amount of social media data for the past years. They offer a free statistic […]

I was once in a -casual- tech interview in Sausalito. The VP of Engineering asked me: “how do you do […]

Would we get to a point where you can offer your product/service/art online, and there will be an Ad Tech […]

If you are running campaigns across multiple channels, like Facebook or Google, you need to pull data from different Ads […]

Each dollar you spend on a Facebook Ads is not being used to reach the people you want. A fake […]

“The behavioral data needs to be de-duped for all the lookback windows to get the correct conversion attributions.” Just like […]

Have you ever received a “led car bulbs” related comment on your blog? You could stop this by adding a captcha […]

Addecco buying the hiring marketplace Vettery because “accelerates the (…) digital strategy” is a clear sign that the recruiting industry […]