Hi! My name is Leo, and I write about Ad Tech.

What is Ad Tech?
Self-serve vs. Fully managed (8/23/2019)
Reading Time: 1 min.

The main difference is who hired the power users. In self-serve product companies, like Facebook Ads Manager or Marin Software, you need to hire and train the power users: the people who are knowledgeable enough to operate the tools.

Agencies like Upgrow, use the self-serve tools and provides you with already trained power users.

The business model is different as well: SaaS products will charge you a license fee, while agencies will charge you an ad spend percentage (or per acquired customer.)

If you hire an agency, make sure they are using a good self-serve tool (or they’ve built a solid one.) If you use a self-serve tool, hire and train growth marketer, that can outperform any agency.

Other posts

Content shares (8/22/2019) - Reading Time: 1 min. Shares is the single most valuable metric you can track. By looking at what your audience is sharing, you get two key insights: […]
Facebook Ad Formats (8/16/2019) - Reading Time: 1 min. To this date, Facebook has 11 ad formats: Video: you can even use Augmented Reality to provide a personalized experience. Image: works pretty […]
What are your optimization challenges? (8/14/2019) - Reading Time: 1 min. Regardless if you are running ads to sell shoes or submarines, you are facing one of the following challenges: How do I know […]
Product Growth KPIs (8/13/2019) - Reading Time: 1 min. Daily active users is a traditional, industry-standard, metric to measure product usage. If your mobile game has 100k daily active users, it is […]
The Facebook Crawler (8/12/2019) - Reading Time: 1 min. Title, description, and a thumbnail image: if you get these three things right, people will pay attention to what you share on Facebook. […]
Identity-based tracking (8/10/2019) - Reading Time: 1 min. “Unlike Google Display ads which target people based on cookies, Facebook lets you define and reach the exact target audience you want.” Pitch […]
Which channel is driving the most engaged visitors? (8/4/2019) - Reading Time: 1 min. Context matters. People landing to your blog post about turtles are in a different mindset if they are coming from a Facebook Ad, […]

Read them all