Hi! My name is Leo Celis, and I write about Ad Tech.


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Google Analytics Data Studio (11/11/2018)

Your dimensions and metrics are scattered across all the marketing tools you use (Google Analytics, Facebook Ads Manager, Mixpanel Reports, and so on.)

How do you consolidate all the data to extract meaningful answers? The intuitive -and outdated- answer is Excel. Fortunately, we are in 2018, and we have a better and free alternative: Google Data Studio.

You can connect your Google Analytics and Facebook Ads account, and have all the dimensions and metrics available to create real-time reports.

Let’s say you are spending on Facebook Ads to get new users to your blog. The question to ask is then: is the money I’m spending on Facebook increasing the new users tracked by GA?

The report is telling you an interesting story: if you spend more on Facebook, you get more new users (Aug.) However, if you look at Jul and Oct, you’ve around the same amount of new users, but you’ve spent $42.02 less money in July. So what happened in July? Something worth to create a new report for!

Other posts

Ad Set level optimization in Facebook (11/3/2018) - Usually, you would prefer to optimize your Facebook campaigns at the ad level. To try different creatives, and see who the winner is. Ad […]
Time dimension analysis (10/25/2018) - After running your ad campaigns for a time, you will start collecting data. This data includes impressions, clicks, amount of people reached. This […]
How to think about budget (in direct marketing) (10/14/2018) - “My annual digital budget is 5 million.” This is the same to say “I can throw away 5 million this year.” Why? Because […]
Anomaly detection (9/30/2018) - Running ads in the digital world is far from perfect. It is much more reliable a billboard in the highway. Of course, you […]
Get the numbers right (9/28/2018) - Let’s say you own a pizza website. You have a database of regular customers. You trust Facebook enough to upload your database and […]
Support Hell (9/20/2018) - Unbounce probably spent millions building its A/B testing landing page software. It is fantastic you don’t have to develop your own, and you […]
Built-in ROI (9/17/2018) - Ad Tech software projects have a more clear and direct way to measure ROI, compare to other types of softwares. They are either […]

Read them all