Hi! My name is Leo Celis, and I write about Ad Tech.


Call to action
Learnings are your best conversions (2/18/2019)

If you are spending money on ads, it feels fair to ask for results. You are giving away dollars; it makes sense that you want dollars back.

There is a currency far more valuable you can get from paid ads: learnings.

You might have an idea about what your audience wants, what content to write, but until you put to compete two piece of content for engagement, you won’t know exactly what to promote next.

I ran an engagement campaign on Facebook. I promoted a post about K-factor and another about AI and customer journey:

The difference is clear: AI is much more appealing. Visitors spent more time reading the winner post as well:

This new learning it is paying off already: the cost per click of the winner post is 27 cents cheaper. The cheaper the clicks, the cheaper the visits, and eventually the conversions.

By knowing what content to promote, you are optimizing the top of your funnel, and if you can get traffic for less money, you will bring down your CPA.

Spend to learn, and then spend to win.

Other posts

When there is no data to analyze (2/17/2019) - I was retrieving post stats for a newly created Facebook page with the intention to find the most engaging post. There were no […]
What it takes to build a brand (2/16/2019) - IAB published a report about how to build a brand in today’s world. The no-brainer takeaway is that e-commerce dollars are winning. Long-live […]
Understanding Facebook Access Tokens (2/15/2019) - I wish there was a master key with access to all the data on Facebook; it will make the life of developers much […]
Python and Ad Tech (2/15/2019) - Python is the favorite programming language of the Ad Tech companies. It is mainly used for data analysis, and analyzing data is what […]
Browser Fingerprinting (2/14/2019) - It is a good thing that websites are given the option to refuse cookies. They can claim enabling cookies will provide you with […]
Email marketing and Machine Learning (2/13/2019) - We all hate spam, and we are gradually unsubscribing to the daily deals we once thought would be great to subscribe. We are […]
Optimize the top and the bottom of your funnel (2/12/2019) - There are two steps where you optimize your funnel: the beginning and the end. Yes, your funnel might be too long or leaking […]

Read them all