Above is a Lucky Strike’s ad from 1942. It was designed to increase the appeal of the package to women and to make it feel both patriotic and modern. Yesterday it was printed ads and radio. Today is smartphones and Facebook. Advertising and technology are not evil. What could be evil is the message they can spread. How about if instead of making people feel like smoking we make them feel good about themselves?
Founder & CEO at InTheValley
I help founders like you fix engineering teams that should be moving faster. If you're scaling a startup, you've probably felt the pain: great people on paper, but execution feels slow. I've been building remote teams for Bay Area startups since 2005 — engineers you can trust who actually deliver and know how to use AI to ship faster, not slower.
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