Brand Equity
I’ve had the chance to monitor ad campaigns for world-known brands like Visa and Mastercard. One thing that caught my […]
How to avoid the one million-dollar mistake using Amazon Web Services
If you are familiar with Segment’s AWS million-dollar cost issue, you know that not monitoring your infra costs is a […]
Integration design in a serverless world
My first program was a PRG file with BASIC code, stored in a magnetic cassette. Using a datasette, the program […]
Developers are recruiters
Back in 2007, I’ve started a small outsourcing company, serving US-based tech startups. The first engineers we hired were us, […]
Tech meetings ROI
A tech meeting can quickly become a sunk cost. Gather your 10 engineers team and talk non-stop for 2 hours […]
Tech with no maintenance cost
A two-year software project, with 4 full-time -remote- engineers, could cost between $800k-$1M. If you heavily use AWS, you could […]
2-Factor phone number validation
Twilio is a cool service for programmatic communication (chat, voice, video, and email.) It also provides a phone verification API that can […]
Upgrade or die: An Ad tech agency strategy for 2021
If you are running an Ad Tech agency, you are in an “upgrade or die” situation. The Ad Tech industry […]
The numbers behind Live Chat Support tools
Intercom is the most expensive chat support solution. It costs $39/mo. Other solutions like Casengo (€29/mo), GoSquare ($49/mo), Freshchat ($19/mo.), […]
Ads and Emails
“Email is not a messaging protocol. It’s a todo list. Or rather, my inbox is a todo list, and Email […]