Above is a Lucky Strike’s ad from 1942. It was designed to increase the appeal of the package to women and to make it feel both patriotic and modern. Yesterday it was printed ads and radio. Today is smartphones and Facebook. Advertising and technology are not evil. What could be evil is the message they can spread. How about if instead of making people feel like smoking we make them feel good about themselves?
Founder & CEO at InTheValley
With a +20-year in tech, I'm dedicated to transforming advertising for startups, helping them grow and succeed in the AI age.
Latest posts by Leo Celis (see all)
- Real-time Personalization Techniques in Ad Interfaces - 05/01/24
- User Engagement Metrics in AR Advertising - 04/30/24
- Facebook and the Future of Social Commerce - 04/29/24