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Have you ever received a “led car bulbs” related comment on your blog?

You could stop this by adding a captcha or just by disabling the comments. Unfortunately, this won’t solve the fact that you are receiving bots traffic.

Let’s say you are running a lead gen campaign, and 50% if your traffic is coming from bots; it means your server costs are double (or you can cut them by half.) Furthermore -and to me, this is the real problem- your user tracking tools are giving you false data about user activities.

To see how serious is this problem we have tools like White Ops FraudSensor. As easy as putting a JavaScript tag on your page, you can track SIVT activity in real time.

It won’t fix the problem, but it is a step in the right direction: once you’ve detected from where the bots are coming from, you can start adding security measures like blocking domains.

leocelis

Hi! My name is Leo Celis. I’m an entrepreneur and Python developer specialized in Ad Tech and MarTech.

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