How do you know what the right audience is? This question is probably one of the most important in marketing. Target the wrong people, and you are wasting ad dollars. Target the right people, and you will build a money machine.
In Facebook, you have two approaches to create an audience:
1) By specifying demographics (age, location) and psychographics (interested in advertising, marketing.)
2) By creating a custom audience using a source of data.
If you’ve added the Facebook pixel in your site, you can create a custom audience targeting all the people who visited your web. Go to the Events Manager, choose a pixel, and click on “Create Audience.”
You can use this new audience in a retargeting campaign, to remember visitors that there is more good content to browse through in your web.