Reading Time: 1 min.

The main difference is who hired the power users. In self-serve product companies, like Facebook Ads Manager or Marin Software, you need to hire and train the power users: the people who are knowledgeable enough to operate the tools.

Agencies like Upgrow, use the self-serve tools and provides you with already trained power users.

The business model is different as well: SaaS products will charge you a license fee, while agencies will charge you an ad spend percentage (or per acquired customer.)

If you hire an agency, make sure they are using a good self-serve tool (or they’ve built a solid one.) If you use a self-serve tool, hire and train growth marketer, that can outperform any agency.

leocelis

Hi! My name is Leo Celis. I’m an entrepreneur and Python developer specialized in Ad Tech and MarTech.

read more