Reading Time: 1 min.

There are a docent of user tracking tools in the market: Branch.io, Oribi, Mixpanel, even Facebook (if you use their pixel.)

In fact, it is so easy that a desktop tracking implementation will take less than a day.

As fun as it can be to capture the user’s IP address, OS/browser, collecting the data is not the hard part. The real question is whether you should collect it in the first place, and what’s the purpose of it.

In a high-traffic website, let’s say 10k daily visits and ~100 avg. total events per user, you could be easily generating something between 30-50 GB worth of data per day.

What’s expensive is not the storage, but the computation time and the time will take for an analyst to go through the data.

leocelis

Hi! My name is Leo Celis. I’m an entrepreneur and Python developer specialized in Ad Tech and MarTech.

read more