One of the top posts in the ad tech field is Neil Patel’s “How I Grew My Dying Facebook Traffic.”

The article’s main takeaway is that Facebook Messenger has a 50-80% open rate vs. a 5-20% open rate you can get from emails.

He makes a good point: would you be more willing to open a Messenger conversation or an email? Plus with all the newsletters piling up, and us continuously checking messenger apps, it is no wonder that chats have a higher CR than emails.

This might change in the future when we pollute the chat ecosystem with bots. For the time being, chat is the new email.

leocelis

Hi! My name is Leo Celis. I’m an entrepreneur and Python developer specialized in Ad Tech and MarTech.

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