Each advertising channel has its terminology: they will refer to the same entity with different names.
When you are pulling stats, you can group them by a specific category: age, gender, device, location. Google calls these dimensions, Twitter segmentation, and Facebook breakdowns.
Whether you are designing a product or analyzing multiple channels, it will speed up communication to develop a channel-agnostic language in your team.
Founder & CEO at InTheValley
I build remote engineering teams for startups. My blog uses a proprietary platform to generate in-depth articles about something I’m passionate about: Advertising.
Latest posts by Leo Celis (see all)
- Contrasting Traditional vs. Remote Team Management Tactics - 11/20/24
- The Role of Color in Brand Identity - 10/23/24
- Human-in-the-Loop for Bias Mitigation - 10/16/24