Each advertising channel has its terminology: they will refer to the same entity with different names.
When you are pulling stats, you can group them by a specific category: age, gender, device, location. Google calls these dimensions, Twitter segmentation, and Facebook breakdowns.
Whether you are designing a product or analyzing multiple channels, it will speed up communication to develop a channel-agnostic language in your team.
Founder & CEO at InTheValley
I build AI systems that run startups and write about what I find.
Latest posts by Leo Celis (see all)
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