Each advertising channel has its terminology: they will refer to the same entity with different names.

When you are pulling stats, you can group them by a specific category: age, gender, device, location. Google calls these dimensions, Twitter segmentation, and Facebook breakdowns.

Whether you are designing a product or analyzing multiple channels, it will speed up communication to develop a channel-agnostic language in your team.

Did you like this post? Subscribe!

Powered by MailChimp

leocelis

Hi! My name is Leo Celis. I’m an entrepreneur and Python developer specialized in Ad Tech and MarTech.

read more