Each advertising channel has its terminology: they will refer to the same entity with different names.
When you are pulling stats, you can group them by a specific category: age, gender, device, location. Google calls these dimensions, Twitter segmentation, and Facebook breakdowns.
Whether you are designing a product or analyzing multiple channels, it will speed up communication to develop a channel-agnostic language in your team.
Founder & CEO at InTheValley
In over +20 years, I've channeled Silicon Valley's innovation from afar. As Founder & CEO of InTheValley, I'm building a Community of Tech Leaders with the same drive and passion as any startup founder in the Valley. My mission? Help startups to navigate their most difficult tech challenges.
Latest posts by Leo Celis (see all)
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