Each advertising channel has its terminology: they will refer to the same entity with different names.
When you are pulling stats, you can group them by a specific category: age, gender, device, location. Google calls these dimensions, Twitter segmentation, and Facebook breakdowns.
Whether you are designing a product or analyzing multiple channels, it will speed up communication to develop a channel-agnostic language in your team.
Founder & CEO at InTheValley
I build remote engineering teams for startups. My blog uses a proprietary platform to generate in-depth articles about something I’m passionate about: Advertising.
Latest posts by Leo Celis (see all)
- Human-in-the-Loop for Bias Mitigation - 10/16/24
- Challenges in Implementing Federated Learning in Ad Tech - 10/09/24
- Graph Neural Networks for RTB Systems - 10/02/24