Each advertising channel has its terminology: they will refer to the same entity with different names.
When you are pulling stats, you can group them by a specific category: age, gender, device, location. Google calls these dimensions, Twitter segmentation, and Facebook breakdowns.
Whether you are designing a product or analyzing multiple channels, it will speed up communication to develop a channel-agnostic language in your team.
Founder & CEO at InTheValley
With a +20-year in tech, I'm dedicated to transforming advertising for startups, helping them grow and succeed in the AI age.
Latest posts by Leo Celis (see all)
- Challenges in Implementing Federated Learning in Ad Tech - 10/09/24
- Graph Neural Networks for RTB Systems - 10/02/24
- Measuring Emotional Impact in Local Campaigns - 09/25/24