SMS messages are often associated with spam or alerts (an ad is not spending enough, or too much, or a landing page is down.)
It’s a typical one-way interaction: we get the alert, and that’s it, nothing much to do. SMS messages can go beyond that.
Let’s say we get a text message saying: “Your Green sushi ad’s CPA is x2 your campaign’s CPA goal. Would you like to pause it? Reply Y/N.”
With AWS Pinpoint, this is now possible. You can create campaigns, segments, and journeys using a combination of both SMS/Emails, and give users a better/more engaged experience.
Founder & CEO at InTheValley
I help founders like you fix engineering teams that should be moving faster. If you're scaling a startup, you've probably felt the pain: great people on paper, but execution feels slow. I've been building remote teams for Bay Area startups since 2005 — engineers you can trust who actually deliver and know how to use AI to ship faster, not slower.
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