SMS messages are often associated with spam or alerts (an ad is not spending enough, or too much, or a landing page is down.)
It’s a typical one-way interaction: we get the alert, and that’s it, nothing much to do. SMS messages can go beyond that.
Let’s say we get a text message saying: “Your Green sushi ad’s CPA is x2 your campaign’s CPA goal. Would you like to pause it? Reply Y/N.”
With AWS Pinpoint, this is now possible. You can create campaigns, segments, and journeys using a combination of both SMS/Emails, and give users a better/more engaged experience.
Founder & CEO at InTheValley
I'm Leo Celis, Founder & CEO of InTheValley. With over two decades working with Silicon Valley startups, I've navigated the challenges of remote coordination and tech implementation while building a community of top-tier developers. My mission? Help founders and startups stay sane in the tech game.
Latest posts by Leo Celis (see all)
- Generative AI - 09/06/23
- When to Scale Your IT Department - 08/30/23
- Playing with Fire: Tech ROI in High-Stakes Projects - 08/23/23