Consumers are zombies. That’s the central theme in the game “Night of the consumers.”
It is a scary time for people in the retail space. The game is capturing that feeling.
The D2C, digitally native brands are in their prime time, and they are all Ad Tech-savvy.
With users canceling online subscriptions and retargeting broken, ad channels with first-party data (like Google or Facebook) will see a spike in revenue.
If you are afraid of going outside and want to protect your privacy, the only way to survive as a retail business is to invest in your loyalty, and your willingness to invite your friends.
Founder & CEO at InTheValley
I build remote engineering teams for startups. My blog uses a proprietary platform to generate in-depth articles about something I’m passionate about: Advertising.
Latest posts by Leo Celis (see all)
- Contrasting Traditional vs. Remote Team Management Tactics - 11/20/24
- The Role of Color in Brand Identity - 10/23/24
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