Consumers are zombies. That’s the central theme in the game “Night of the consumers.”

It is a scary time for people in the retail space. The game is capturing that feeling.

The D2C, digitally native brands are in their prime time, and they are all Ad Tech-savvy.

With users canceling online subscriptions and retargeting broken, ad channels with first-party data (like Google or Facebook) will see a spike in revenue.

If you are afraid of going outside and want to protect your privacy, the only way to survive as a retail business is to invest in your loyalty, and your willingness to invite your friends.

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Leo Celis
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