Consumers are zombies. That’s the central theme in the game “Night of the consumers.”
It is a scary time for people in the retail space. The game is capturing that feeling.
The D2C, digitally native brands are in their prime time, and they are all Ad Tech-savvy.
With users canceling online subscriptions and retargeting broken, ad channels with first-party data (like Google or Facebook) will see a spike in revenue.
If you are afraid of going outside and want to protect your privacy, the only way to survive as a retail business is to invest in your loyalty, and your willingness to invite your friends.
Founder & CEO at InTheValley
In over +20 years, I've channeled Silicon Valley's innovation from afar. As Founder & CEO of InTheValley, I'm building a Community of Tech Leaders with the same drive and passion as any startup founder in the Valley. My mission? Help startups to navigate their most difficult tech challenges.
Latest posts by Leo Celis (see all)
- AI Bubble - 10/04/23
- Generative AI - 09/06/23
- When to Scale Your IT Department - 08/30/23