Consumers are zombies. That’s the central theme in the game “Night of the consumers.”
It is a scary time for people in the retail space. The game is capturing that feeling.
The D2C, digitally native brands are in their prime time, and they are all Ad Tech-savvy.
With users canceling online subscriptions and retargeting broken, ad channels with first-party data (like Google or Facebook) will see a spike in revenue.
If you are afraid of going outside and want to protect your privacy, the only way to survive as a retail business is to invest in your loyalty, and your willingness to invite your friends.