Each advertising channel has its terminology: they will refer to the same entity with different names.

When you are pulling stats, you can group them by a specific category: age, gender, device, location. Google calls these dimensions, Twitter segmentation, and Facebook breakdowns.

Whether you are designing a product or analyzing multiple channels, it will speed up communication to develop a channel-agnostic language in your team.


Hi! My name is Leo Celis. I’m an entrepreneur and Python developer specialized in Ad Tech and MarTech.

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