That’s not true, not anymore. Especially now that people have so many options, so many ways to research what’s being offered, so many channels to buy from. If you’ve tried different audiences, if you’ve tried different creatives -in your online campaigns-, and people still are not buying from you, it might be a good time to revisit what you are offering. If you are selling an online course for example, before spending money on ads, try to publish it in an online marketplace, see if there is any organic response first. 
Founder & CEO at InTheValley
I build remote engineering teams for startups. My blog uses a proprietary platform to generate in-depth articles about something I’m passionate about: Advertising.
Latest posts by Leo Celis (see all)
- Human-in-the-Loop for Bias Mitigation - 10/16/24
- Challenges in Implementing Federated Learning in Ad Tech - 10/09/24
- Graph Neural Networks for RTB Systems - 10/02/24