Addecco buying the hiring marketplace Vettery because “accelerates the (…) digital strategy” is a clear sign that the recruiting industry is way behind regarding technology. Performance Marketing commonly refers to users or customers acquisition. However, it can be used for any acquisition, such as talent acquisition. Invest $2,000 in Facebook ads, reach 180 thousand people, lead them to an attractive job post/landing page, and suddenly you could have 200 candidates, more than you can interview. In a matter of days, you can find your next great new addition to your team.