Would we get to a point where you can offer your product/service/art online, and there will be an Ad Tech miraculous tool that will find the minimum viable market for you to make a living, generate many creatives, run ads across multiple channels and leave on only those that are yielding a positive return?

You could just sit in your chair and focus on coding, writing, building, crafting. Only on making your work better. A tool that will take care of all the marketing and business needs for you.

It might. But I don’t think it will happen soon. In the meantime, we need to connect with our audience, learn and accept their wants and dreams, communicate with them in a way they will respond and talk about you. We need to continue growing our empathy and care about others.

I wish you a Merry Christmas and a year full of empathy!

Leo Celis